Dressed For Right Now

Our Story

Every piece, chosen with intention.

Loved by Lulu began with a simple belief: getting dressed should feel like a small act of self-love.

Lulu is my mom, a woman who believed in getting beautifully dressed, not because she had somewhere to go, but because every day was worth showing up for. She has an effortless love for fashion and a special fondness for butterflies, symbols of transformation, lightness, and beauty.

Her love for getting dressed and the way she carries herself inspired the heart behind Loved by Lulu: a collection of women’s clothing chosen to make you feel beautiful, confident, and completely yourself.

We curate a considered edit of pieces that go beyond a season, from soft everyday staples to gilded occasion-wear, each style earns its place.

The butterfly in our story is a little reminder of her, and of the beauty in becoming who you are meant to be.

Loved by Lulu is more than a name. It’s a little piece of her love, carried forward.